Reinforced is a new events and promotion company set up by the brains behind many of East Londons cutting edge clubs. Its aim is to matchmake venues, scenes and brands to take clubland to the next level: to take these and 'Reinforce' them.
I hit on the idea of playing on the idea of concrete building reinforcements and to build the letters out of these architectural compenents. I realised this could be a little dry so I rendered them in the style of computer games Simcity or Civilisation: Reinforced is about building new scenes and working relationships in the events and music industries so I thought this would be particularly apt.
The trouble with this was how to convey this idea visually and also keep it legible. In the end I created a much simpler typographic logo and used the 'R' and '!' as a symbol. The other more complicated (and less legible) versions will be used as a basis for illustrations in the future
